3 Reasons Why SEO Matters: Improve Search Engine Rankings
This is why SEO matters: If you want to improve search engine rankings, there are two ways to make that happen, and both techniques have to work together. First, you have to write amazing content. Second, you have to employ sound keyword strategy.
I spent last weekend in Hollywood, California. It was a great trip for two reasons:
Here's the brick wall I usually hit when explaining the importance of SEO. Most writers are allergic to numbers and statistics. Some writers are completely against structure (these writers often fight against the idea of using outlines).
However, if they're going to get the most bang for their buck online, writers (and all professionals) need to optimize their websites for search engine. Here's why:
I'm only writing this post because I've seen the power of SEO first hand. I've spent the past two years experimenting with content on this blog, including increasing posts, linking to social media, and optimizing for search engines. Some experiments have worked; others have failed; and I try to share everything with my awesome readers.
As many long-time Not Bob readers know, I was posting nearly every day through the first five months of 2012. I'd driven traffic to my blog to new levels through many strategies mentioned in my 25 Ways to Increase Blog Traffic post. Then, life got in the way, and I was able to run a different type of experiment--a very passive experiment. I was able to see what my Not Bob traffic would be like without new content.
This is only my 2nd post since August 7 and 10th since May 31. In fact, I didn't even post in the month of September. Traffic on my blog actually increased during the months of June through September (October is still in progress) by 44.8% in 2012 over 2011. In the month of September (in which I didn't make a single post), my traffic increased 41.4%.
I'm not sharing these stats to make your eyes gloss over or to boast. I want to emphasize that the traffic to my blog in my absence was not due to new content. Instead, it was mostly through new readers finding me while searching for answers online. My combination of solid content and great keywords helped increase my traffic while I've been away.
I spent last weekend in Hollywood, California. It was a great trip for two reasons:
- I was able to take a bunch of goofy tourist photos.
- I was afforded the opportunity to help people understand the importance of SEO.
3 Reasons Why SEO Matters
Here's the brick wall I usually hit when explaining the importance of SEO. Most writers are allergic to numbers and statistics. Some writers are completely against structure (these writers often fight against the idea of using outlines).
However, if they're going to get the most bang for their buck online, writers (and all professionals) need to optimize their websites for search engine. Here's why:
- SEO leads to discover-ability. Most people who need to know the answer to something now go online to find the answers. Sites that aren't optimized for search engines will not display in the search results. If your site isn't on the first page of results, it's pretty much invisible. In fact, most sites that aren't in the first 3-5 spots on a search page will receive fewer than 5% of all clicks on a given search.
- SEO leads to higher traffic. A common method for measuring success on blogs and websites is to look at traffic. That makes a lot of sense. One good method for increasing traffic is to post a lot of new content, but it takes a lot of effort for each new page or post. Any even better method is to post content that receives as much (or more) traffic on day 365 as the day it was first posted. This can be accomplished with great SEO.
- SEO leads to improved content. Many writers point to content as the reason they object to learning SEO. They argue that targeting keywords leads to stilted language. Let me agree for a moment: Yes, it can. In such cases, keyword-loaded posts with stilted language do not perform well in search engine rankings. It takes a combination of great keywords and great content to consistently rank on page one.
Improve Search Engine Rankings
I'm only writing this post because I've seen the power of SEO first hand. I've spent the past two years experimenting with content on this blog, including increasing posts, linking to social media, and optimizing for search engines. Some experiments have worked; others have failed; and I try to share everything with my awesome readers.
As many long-time Not Bob readers know, I was posting nearly every day through the first five months of 2012. I'd driven traffic to my blog to new levels through many strategies mentioned in my 25 Ways to Increase Blog Traffic post. Then, life got in the way, and I was able to run a different type of experiment--a very passive experiment. I was able to see what my Not Bob traffic would be like without new content.
This is only my 2nd post since August 7 and 10th since May 31. In fact, I didn't even post in the month of September. Traffic on my blog actually increased during the months of June through September (October is still in progress) by 44.8% in 2012 over 2011. In the month of September (in which I didn't make a single post), my traffic increased 41.4%.
I'm not sharing these stats to make your eyes gloss over or to boast. I want to emphasize that the traffic to my blog in my absence was not due to new content. Instead, it was mostly through new readers finding me while searching for answers online. My combination of solid content and great keywords helped increase my traffic while I've been away.
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