SEO Basics for Beginners

What is SEO?

SEO Stands for Search engine optimization, which is used to get traffic and to show up in search engines, SEO contains two words 1. Search engine 2. Optimization

1. Search engine 

Google is the best example of a search engine; we use Google daily to search movies, games, and other things by just writing a single word.
 Search engine works to search that word in other websites to show you and after searching Google show you each and every website one by one in different pages. It's easy to use Google rather than finding your specific keyword in websites one by one. 

 For example : if I want to download a game " Sleeping dogs " So I will go to Google and simply write sleeping dogs free download,
 If I want to get the game without search engine then how I can get it ? Without search engine it’s very difficult to find out your specific game or any specific keyword in this way I will open alot of websites one by one and search them. - Too difficult! 

2. Optimization

Optimization is an English word which means “Make the best use of “ In the field of SEO optimization means to optimize your website in search engines. There are alot of search engines which helps us to get traffic or to show up you as I discussed above. People optimize their websites or blogs in search engines to get traffic and for other purposes. Optimization in search engine is not difficult and not important but bloggers and web-masters should optimize their website for their readers! 

Types of Search Engine Optimization 

1. White hat SEO         2. Black hat SEO

1. White hat search engine optimization (SEO)

White hat SEO is also called user-friendly optimization, in this optimization only legal and user-friendly optimization is accepted. This is opposite to black hat and white hat SEO don't allows any illegal optimization or over optimization, Webmasters and bloggers have to write for their readers and focus on their readers not on search engines. Over optimization is also a bad thing for optimization. If you want to do white hat SEO then you should write original content and fresh content. Do not use any illegal and black hat technique and that's it! 
Back links 

Back links is the post powerful method for search engine optimization, there are a number of methods to generate quality back links and through back link we can easily optimize our website in search engines. 

 How to make backlinks ??

Well there are more than hundred ways to build backlinks I have written few methods to get back links but quality backlinks check it here: 5 Killer tips to build quality backlinks  

Quality content: 

Now a day’s quality content and user-friendly content work's more then back links and search engine optimization, Writing a quality content will not only improve reader-ship on your but also attract search engines to your blog. 

 Building backlinks is necessary but not much important as compared to quality content , So focus on quality content not on optimization, Write for your readers not for search engines. 

 Trust me! I've asked from every expert about this, All experts said that we don't care about search engines, we write for our readers not for search engines

I advise you to write your own, Original and fresh content to attract crawlers and search engines towards your blog or website.

Social media sharing  

Social media is the most power tool for marketing and to grow your buisness.Websites like facebook,twitter and pinterest are the most popular social media websites and every blogger or webmaster need to use them to gain traffic, 

 Don't use social media as entertainment channel, Use them like a traffic source

Black hat Search engine optimization (SEO)

In this type of optimization webmasters or bloggers try to dodge search engines and get high rankings and over optimize their websites by building mass back links. 

 There are a number of peoples doing black hat SEO but it's not good. Now a day’s search engine is more clever than those optimizers. 

 Black hat SEO contains alot of methods so let's discuss them!

Cloaking :

Cloaking is a black hat method to optimize a website in search engines, In this method peoples do over optimize a page and post to search engines, Or they make diffrent types of pages with the same content " Making diffrent tittles with the same content or making different content with same tittles to optimize the post in search engines is called cloaking” 

A cloaking page is packed with a number of keywords and advertising ads to over optimize and get serp's . 

It's very bad thing for those who write for their users and readers in this way they can't get rankings and can't get traffic if they even have good content and good optimization. 

Hidden Text

 Some year's before, People's was using hidden text technique to dodge search engines and they were successful in that, but now a days Google and other search engines are more clever then peoples. 

 Actually hidden text is a trick in which peoples write a long tail keywords or do keyword stuffing in hidden mode. They change the font size into smallest and change the text colour same as background, In this way their readers can't see it but now a days search engine's has feature to see all hidden text and links even in micro format.This is very harmful for bloggers and webmasters. 

Keyword stuffing

Keyword stuffing is the most popular blackhat seo method,In this method people Stuff a lot of long tail keywords into a page and which help’s them to get targetted visitors and a good traffic from search engines easily. Now a days google panda and google penguin don’t allow these keyword stuffing and penalizing those webs who are doing keyword stuffing or doing any other black hat SEO technique,

Click jacking

Click jacking is not a new method but very rare people know about this,In this method webmaster’s put a script in their website and specify a point to click,
  When someone visit the website and click anywhere in web, The click directly jacked to the point specified by the webmaster

In this way they can get a number of facebook shares, Google +1’s , retweets and pins easily.But remember “ google is more smarter then others “ so never use these tricks to gain traffic and rankings, These are black hat SEO techniques and we didn’t shared them to help you in SEO but these are for knowledge. An SEO expert know’s everything about SEO including the wrong way and the right way but he do that what is best for his blog or website.

Never use any of black hat method otherwise google panda and google penguin will penalize your web or google will de-index your website or blog from search.

Well there are alot of ways of black hat SEO but here we can't discuss them.Soon i will post a article about how to do white hat SEO ! Thanks a lot for reading.